June 26, 2024
11:00AM - 12:00PM EST

ULO Webinar | Creating your Authentic Sustainability DNA


If you have any questions or issues regarding registration contact

Register Online Here!


It is recommended that you sign on 5 minutes early.

11:00am - Webinar Begins
12:00pm - Webinar Concludes



Amy Wald

Amy Wald, LEED Green Associate\TRUE Advisor\ISSP-SEA

Founder & President 


Marvin Green

Marvin Green, Business Manager

Leafy Products





Explore how hotels can create a unique and compelling sustainability value proposition that resonates with environmentally conscious travelers, particularly Gen Z and Millennials. Learn how other hotels have successfully integrated sustainability into their DNA and developed effective programs and messaging.

Dive into the facts and statistics driving the demand for sustainable travel, including the growing importance of third-party verifications from booking platforms like and Google. Learn the role of certifications in validating and organizing your sustainability efforts, and help you determine which one is right for your property.

We cover the principles of ESG (Environmental, Social, and Governance) and how they relate to the hospitality industry. We'll touch on the financial benefits of sustainability, as mechanisms that are out there to assist you.  From attracting eco-conscious customers to maximizing returns through ESG compliance and lucrative investment avenues, learn how embracing sustainability is not just ethical but financially savvy too. Explore the untapped potential of environmentally responsible business practices. Your bottom line and the planet will thank you!

We will leave you with best practices on how to produce a tailored and authentic sustainability strategy that aligns with your business priorities and discover the importance of nature-based hospitality and tourism. 



Members - Complimentary

Non Members - $20



Thank you to our collaborators! 

Greenluxe Leafy

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