Mike Ferreira
Owner/Founder
Meetings Made Easy

“Mike Ferreira has over twenty-two years of hotel sales, conference services, and third-party meeting planner experience.  He has previously worked at Bellagio, Ritz-Carlton Laguna Niguel, and Montage Laguna Beach during his hotel career.  He holds an undergraduate degree in Hotel Management from Cal Poly Pomona and a Masters Degree in Executive Hospitality Administration from UNLV.  

He is the Owner, Founder, and CEO of Meetings Made Easy & Detroit Motor City DMC based in Detroit, Michigan.  Meetings Made Easy is a modern-day hotel site selection and meeting services company. 

Some of Mike's passions are hanging out with his family, hockey, speaking, mentoring, and discussing industry topics such as brand, marketing, social media, and hotel contract negotiation." 

Andrea Hanson
Meeting Broker
Meetings Made Easy

Andrea Hanson brings over 15 years of experience in hotel sales, event management, and meeting planning. She’s held sales roles with Marriott, Hilton, and independent hotels, working in key markets like Florida, Texas, and Michigan. Andrea earned a Bachelor’s degree in Business Economics from the State University of New York, College at Oneonta.

As a Meeting Broker with Meetings Made Easy, she helps clients with hotel sourcing and contract negotiations for offsite meetings and events. Andrea focuses on building genuine relationships, simplifying the planning process, and supporting her clients every step of the way. Her goal is to bridge the gap between hotels and third parties, encouraging collaboration that benefits everyone involved.

Outside of work, Andrea enjoys quality time with her family, staying active, volunteering at her children’s school, and enjoying all things fall-especially football!

Yvette Campbell, CMP
Meeting Broker
Meetings Made Easy

Yvette Campbell, CMP, is an accomplished meeting professional with over two decades of international and domestic experience in the hospitality and events industry. As a meeting broker under the Meetings Made Easy umbrella, Yvette specializes in sourcing venues, negotiating contracts, and providing tailored solutions for corporate meetings, association events, and incentives.

Having opened three (4-star hotels) as the Director of Sales and Marketing, Yvette brings a wealth of expertise and an insider’s perspective to every client engagement. Her deep understanding of hotel operations, combined with her Certified Meeting Professional (CMP) designation, ensures clients receive exceptional value and strategic insights.

Yvette’s accolades include:

Hospitality Excellence Award for outstanding client service and innovative solutions.

Recognition as a Top Meeting Broker for consistently exceeding client expectations.

Negotiation Specialist Award, credited with saving clients’ significant costs on cancellation fees and contract terms.

Known for her ability to deliver results with a personal touch, Yvette prides herself on building trust through transparent communication and a commitment to meeting deadlines. Her dedication to client satisfaction and her reputation for uncovering opportunities others may overlook make her a trusted partner for executives and planners alike.

When she’s not crafting win-win solutions, Yvette shares her expertise on LinkedIn, offering tips and strategies for negotiation and venue sourcing.

On a personal level, Yvette truly enjoys exploring the world.  She finds inspiration exploring international destinations like Japan, Greece, Prague, Spain, Portugal and her home country, South Africa.

With her unique blend of experience, creativity, and professionalism, Yvette Campbell, CMP, is a distinguished leader in the meetings and events industry.

2:30 PM - 5:30 PM

2:30 PM - Welcome & Networking
3:00 PM - Program Begins
3:05 PM - Panel Begins
4:00 PM - Audience Q&A
4:15 PM - Networking Reception w/Refreshments
5:30 PM- Event Concludes

Members - $45
Non-Members - $60

Parking Options Include:

• East Lot - 80 East Nationwide Blvd.
• North Lot - 50 East Goodale Street
• Goodale Garage - 70 East Goodale Street
• South Garage - 50 East Nationwide Blvd.
• Ohio Center Garage - Enter from North 3rd Street
• Vine Street Garage - 45 Vine Street

More information can be found here

Drink will be available during the meeting. Bar and light bites will be available after the panel event. One drink ticket will be provided as a part of the registration fee.

Business Casual

No refunds after September 18. No shows will be billed.

Interested in Sponsoring an event like this one? Contact HSMAI Ohio President at njanysek@westincleveland.com