June 24, 2025
8:30AM - 10:00AM
HSMAI Ohio Event - Unlock the Future of Hospitality Marketing: Exclusive Event with Amadeus Hospitality
Aloft Columbus University District
1295 Olentangy River Rd, Columbus, OH 43212
Please note: This is not an OHLA event. This event is hosted by HSMAI Ohio Chapter.
Though OHLA supports HSMAI Ohio, these are two different entities. HSMAI Ohio is the Ohio Chapter for the Hospitality Sales & Marketing Association International. It is an organization for individuals in specifically hospitality sales, marketing, & revenue positions that helps with education, networking, and career development. You can find more info here: https://hsmaiohio.org/
Additional Event Details -
Unlock the Future of Hospitality Marketing: Exclusive Event with Amadeus Hospitality
Join us for an insightful session led by Amadeus Hospitality, where we delve into cutting-edge strategies transforming the hospitality industry. Discover how Amadeus' innovative solutions—Demand360®, Agency360+, and RevenueStrategy360®—empower hoteliers to make data-driven decisions, optimize revenue, and stay ahead in a competitive market.
Don't miss this opportunity to learn from industry leaders and transform your approach to hospitality marketing. Register now to secure your place at this exclusive event.
Key Highlights:
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Marketing Insights: Understand emerging trends and consumer behaviors shaping the future of hospitality marketing.
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Demand360®: Gain access to comprehensive demand data, including 12 months of forward-looking occupancy and rate insights from over 44,000 hotels, enabling smarter pricing and inventory decisions. Amadeus Hospitality+2Amadeus Hospitality+2Amadeus Hospitality+2
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Agency360+: Leverage enhanced visibility into travel agency and corporate bookings, with data from Global Distribution Systems (GDS), OTAs, and short-term rentals, to refine your distribution and sales strategies.
Why Attend?
This event is designed for hospitality professionals seeking to harness the power of advanced analytics and business intelligence to drive profitability and growth. Whether you're aiming to enhance your marketing strategies, optimize revenue streams, or gain a competitive edge, this session offers invaluable insights and practical tools to achieve your goals.
About our presenters -
Keriann Doherty
Director of Sales, Travel Intelligence Specialist
Amadeus
With over 15 years of experience across multiple hotel brands and market segments, Keriann brings a wealth of knowledge and insight to the HSMAI stage. Her impressive career spans luxury, lifestyle, extended stay, and economy hotels, with leadership roles at renowned companies such as Kimpton Hotels, IHG, Hilton, Trump International, and Modus Hotels. From leading sales teams to driving business travel strategy, she has consistently exceeded goals by leveraging data-driven insights, aligning teams, and developing innovative, results-oriented strategies. She was the third employee on the opening team of the Trump International Hotel in Washington, D.C., during the President’s first run for office, an experience that sharpened her ability to lead under pressure and navigate high-profile environments. Additional career highlights include transforming hotel operations during the pandemic, building high-performing teams, and leading award-winning sales initiatives across competitive urban markets.
Cayla McCloud
Regional Director of Sales, Mid-Atlantic Region
Amadeus
Cayla McCloud is a seasoned hospitality professional with over 18 years of experience as a Director of Sales and Marketing in the hotel industry. Her career spans from on-property DOSM roles, and Task Force, to her most recent position as Regional Director of Sales for Amadeus Hospitality handling Ohio, West Virgina and Kentucky. Drawing upon her extensive hotel experience, Cayla seamlessly transitioned into Amadeus in November 2023. Leveraging her in-depth understanding of hotel operations and guest needs, she adeptly communicates the value and benefits of cutting-edge technology solutions to hoteliers. With firsthand knowledge of the industry's challenges and opportunities, she tailors Amadeus products to address specific pain points and enhance operational, revenue management, and sales efficiency. Her unique perspective allows her to effectively bridge the gap between hoteliers and technology.
Agenda
8:30-10:00 am
8:30 am - Check-In, Networking, & Breakfast
9:00 am - Programming Begins
9:55am - Closing Remarks
Registration -
HSMAI Members - $35
HSMAI Non-Members - $45
Nearby Parking & Arrival
- Parking is complimentary onsite at the property.
- Lobby & Meeting Room can be found on the 2nd floor.
Food & Beverage
Light refreshments will be available.
Recommended Attire
Business Casual; relating to or denoting a style of clothing that is less formal than traditional business wear, but is still intended to give a professional and businesslike impression.
Cancellation Policy
No refunds after June 17. No shows will be billed.
Interested in Sponsoring an event like this one? Contact HSMAI Ohio President at njanysek@westincleveland.com